Design Notes

Why We Chose Quartz for a Tide Watch: And Why That Matters
Why We Chose Quartz for a Tide Watch: And Why That Matters
Not every adventure needs an app. When we set out to design the Tide Seeker, we had a clear goal: build a watch that connects you to the ocean, not... Read more...
Understanding Australia’s Tides: A Guide to Semidiurnal, Diurnal & Mixed Patterns
Understanding Australia’s Tides: A Guide to Semidiurnal, Diurnal & Mixed Patterns
Not all tides are created equal, especially along Australia’s coastline. From the predictable rhythm of semidiurnal tides in Sydney to the rare once-a-day pulses near Perth, tide patterns shift dramatically... Read more...
What to Do in Fiji Besides Relaxing by the Pool
What to Do in Fiji Besides Relaxing by the Pool
From floating bars on coral reefs to boat-only hikes on remote islands, here’s a firsthand guide to experiencing Fiji beyond the resorts. Where to surf, what to sip, and a... Read more...
3 Things to Know About Watch Lume
3 Things to Know About Watch Lume
Most people don’t think about how their watch performs in the dark...until they really need it. Whether you’re checking the tide before dawn, heading home after a late-night swim, or... Read more...
The Making of the Tide Seeker: From Concept to Coastline
The Making of the Tide Seeker: From Concept to Coastline
When we started Bower, we didn’t set out to make just another watch. We wanted to build something that felt genuinely useful for life near the water, something that would.. Read more...
How to Read the Tide (With or Without a Tide Watch)
How to Read the Tide (With or Without a Tide Watch)
Whether you surf, sail, fish, or live close to the water, understanding the tides can shape your day. Tides affect swell, current, safety, and the feel of the coast itself.... Read more...
Looking for a Rugged Everyday Watch in Australia? Here’s What to Consider
Looking for a Rugged Everyday Watch in Australia? Here’s What to Consider
A lot of watches look tough. Fewer actually are. If you’re someone who spends time near the ocean, out on the trails, or just wants a watch that can handle... Read more...
Why Australian Design Matters
Why Australian Design Matters
At Bower Watches, Australian design means creating watches we want to wear ourselves. Minimalist, rugged, and connected to the ocean. Discover why designing from our own life first makes all... Read more...
How to Set the Tide on A Tide Seeker Watch
How to Set the Tide on A Tide Seeker Watch
The Tide Seeker was designed to make tracking the tides effortless. Here’s how to set it up in just a couple of minutes. What You’ll Need: A Tide Seeker watch.. Read more...
Why You’ll Love the Tide Seeker. Even If You’ve Never Thought About Tracking Tides Before
Why You’ll Love the Tide Seeker. Even If You’ve Never Thought About Tracking Tides Before
Discover the freedom of living by the ocean without always checking your phone. If you live by the coast - whether you’re an ocean swimmer, surfer, beach walker or just... Read more...