Crafted for the Ocean’s Rhythm

Our journey began on a trip overseas in a small surfing town, seeing old analog tide clocks on the walls of cafes, shops and marinas. We couldn't find a watch that could offer that function and be aesthetically pleasing at the same time.

United by a love for horology and design, we created the Tide Seeker—a sleek 39mm tool watch for ocean lovers and collectors alike. Proudly featuring a tide indicator at the center of its dial, the Tide Seeker keeps you connected to the ocean’s rhythms, blending timeless style with practical innovation.

Diagram explaining the tide hand on a Bower watch, showing how it indicates tidal phases. Blue arrow on the left represents rising tide from low to high, while the brown arrow on the right represents falling tide. The tide hand is highlighted and points between 9 and 6 o’clock, indicating the current tide state.

The Tide Indicator

The Bower Tide Seeker tracks semidiurnal tides, which cover most of the world's coastlines. There are two low and high tides daily, with high tides occurring every 12 hours and 25 minutes.

Once set to your local tide, the central semidiurnal tide hand will take this time to make one full rotation so you can stay connected with your favourite body of water, wherever you are.

Front and back view of the Bower tide watch with a black leather strap, showcasing the deep blue textured dial and engraved stainless steel caseback featuring an ocean-themed quote.

For the beach-lover and everyday adventurer

Always be the one to know how long until low or high tide, as the tide hand sweeps over the engraved inner-tide bezel.

Incredibly scratch-resistant sapphire crystal with a box profile and inner anti-reflective coating for optimum visibility in all conditions.

  • Flat lay of a Bower tide watch with a deep blue dial and black leather strap, surrounded by an assortment of interchangeable straps in various colors and materials including rubber, nylon, and leather.

    Designed to be an absolute strap monster, featuring a 20mm lug width. We optimised the lug hole placement so you can easily swap in your favourite straps, no matter how thick or thin they are.

  • Side profile view of the Bower Tide Seeker watch showing the brushed stainless steel case, engraved crown, and recessed tide pusher. Set against a dark textured background, highlighting the watch’s slim and functional design.

    Crafted from solid 316L stainless steel for incredible corrosion resistance, every surface is finely brushed for a refined and practical tool watch finish.

  • Side-by-side wrist shot of two Bower Tide Seeker watches, one in Coral White on a 5.7in (14.5cm) wrist with a silver cuff bracelet, and one in Deep Blue on a 6.9in (17.5cm) wrist. Showcases unisex sizing and versatile design for ocean-inspired everyday wear.

    With a case that's 39mm in diameter, 10mm thin, 45mm lug-to-lug, and 20mm lug width, the Tide Seeker looks great on wrists of all sizes.

  • Bower Tide Seeker watch in low light, showing glowing blue luminescent markers and hands using Swiss Supe-LumiNova on a Deep Blue dial. Resting on textured rock, the watch highlights its readability in dark environments and rugged outdoor styling.

    Like floating buoys on the night sea, the five-minute, hour, and 12 / 3 / 6 / 9 indices are crafted using 0.5mm thick, cyan-blue Swiss Super-LumiNova lume.

Specifications

Case

  • Water resistance: 10 ATM (100m / 330ft)
  • Case material: 316L stainless steel
  • Case finish: Fine brushed
  • Case diameter: 39mm
  • Case height: 10mm
  • Case lug-to-lug: 45mm
  • Lug width: 20mm

Crystal

  • Material: Sapphire crystal
  • Shape: Box profile
  • Coating: Inner anti-reflective coating

Dial & Hands

  • Dial colour: Radial Deep Sea Blue or Pearl White
  • Dial texture: Fine sand
  • Indices: Hours, minutes, 12 / 3 / 6 / 9
  • Indices application: Fixed through dial
  • Lume: 0.5mm thick, cyan blue Swiss Super-LumiNova
  • Inner bezel: Inclined with engraved details
  • Hands: Tide, hour, minute, second

Movement

  • Movement: Ronda quartz mechanical
  • Precision: -0.33 / +0.67 seconds per day
  • Power reserve: Up to 5 years

Strap

  • Strap material: Genuine black leather
  • Spring bars: Stainless steel quick release
  • Buckle: Stainless steel pin and buckle
Close-up of a tattooed wrist wearing the Deep Blue Tide Seeker watch by Bower with a black fabric strap, against a bright, sunlit sky. Coastal lifestyle shot highlighting the watch’s tide-tracking design and textured dial.
Woman seated at a wooden table wearing a Coral White Tide Seeker watch by Bower with a black leather strap, paired with a minimalist silver cuff bracelet. Casual and elegant wristwear for everyday coastal style.
Close-up of rugged coastal rocks partially submerged in shallow tidal water, with gentle ripples reflecting light. A marina and boats are visible in the blurred background across the bay.

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